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About Information Why
Mexicans Don't Drink Molson by Andrea Mandel-Campbell review book from Amazon:
Canada has all the
makings of a global leader, yet it has opted to become a laggard, frittering
away its jackpot of rich resources rather than building viable multinationals
that are ultimately the country’s best defence in a globalized world. Andrea
Mandel-Campbell interviews some of Canada’s leading executives and
behind-the-scenes movers and shakers to reveal the hidden challenges to
Canada’s global success and the perils of continued complacency.
A lively and
authoritative compendium of never-before-heard tales of Canadian companies
abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative
competitiveness, helping readers to identify the nation’s previously
underestimated assets and abilities.
Product Details: Why
Mexicans Don't Drink Molson [Paperback]
Andrea
Mandel-Campbell (Author)
- Paperback:
336 pages
- Publisher:
Douglas & McIntyre; 1 edition (August 1, 2008)
- Language:
English
- ISBN-10:
1553654064
- ISBN-13:
978-1553654063
- Product Dimensions: 9 x 6.3 x 0.8 inches
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